Economy, Talent Attraction, and Investment
Driving a new economy that creates jobs and attracts talent and investment
Madrid aims to boost a new economy that generates jobs and attracts and retains talent and investment, using urban planning as a strategic tool to regenerate obsolete areas, diversify activities, and create new centres of activity. This approach is designed to adapt the city and its regulatory framework to emerging productive dynamics, fostering a polycentric and competitive model that positions Madrid on the global stage.
Areas of Action
- Attracting and retaining talent
- Madrid as an international financial, business, and economic hub
- Greater flexibility in land use
- Development of opportunity areas and new centralities
- Creation of new hubs of activity
- Dynamic indicators to support more flexible change
Attracting and retaining talent
Talent drives innovation and competitiveness. Madrid wants to establish itself as an open, diverse city full of opportunities, one that attracts top professionals and, above all, gives them reasons to stay. To achieve this, we need to rethink our spaces, services, and urban environments, creating an ecosystem that fosters creativity, collaboration, and quality of life.
Madrid has the potential to consolidate its position as a leading international centre for finance and services. To achieve this, we must strengthen its competitiveness, attract investment, and create an urban environment that supports innovation and global connectivity. This challenge invites us to imagine a city that combines modern infrastructure, diverse talent, and an agile regulatory framework, one that places Madrid at the forefront of the global economy.
Madrid needs spaces that can adapt to new ways of living, working, and producing. Rigid land-use rules limit innovation and reduce the city’s ability to respond to economic and social change. Greater flexibility means allowing the same space to host different activities, generate employment, attract talent, and revitalise neighbourhoods.
Madrid has strategic areas that can become drivers of economic activity, innovation, and urban cohesion. Unlocking their potential means regenerating outdated urban fabrics, diversifying uses, and bringing jobs and services closer to all neighbourhoods, supporting a more balanced and polycentric city model.
Creation of new hubs of activity
Madrid needs to diversify its centres of economic dynamism to reduce imbalances and bring opportunities closer to all neighbourhoods. Creating new hubs of activity means generating jobs, attracting investment, and revitalising areas with potential, supporting a more polycentric, innovative, and sustainable urban model.
Madrid needs tools that allow urban planning to adapt in real time to social, economic, and environmental change. Dynamic indicators are key to anticipating trends, assessing impacts, and making faster, data-driven decisions. This challenge is about finding ways to measure and update information so the city can evolve without rigidity.
Mesa de trabajo
Eventos destacados
Noticias destacadas
Queremos que tú también sueñes Madrid
Si eres ciudadano, empresa o institución y tú también imaginas un Madrid mejor, queremos conocer tu propuesta.
