Sueña Madrid. Plan Estratégico Municipal

Mesa Economía, atracción
de talento e inversión

Working Group 2

Economy, Talent Attraction, and Investment

Driving a new economy for Madrid, capable of creating jobs, attracting and retaining talent and investment, and adapting the territory and regulatory frameworks to new productive dynamics, while strengthening the city’s momentum and competitive advantages. 

The Economy, Talent Attraction, and Investment Working Group was created as a space for reflection on the challenge of consolidating Madrid as a city that not only attracts talent and investment, but also offers a flexible and competitive urban framework capable of retaining them. Through the regeneration of obsolete urban fabrics, the diversification of activities, and the promotion of new centralities, the goal is to strengthen the city’s economic structure, foster a polycentric model of development, and project a distinctive identity on the global stage. 

Participants from the public, private, and third sectors
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Working sessions
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Working groups
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Participants

The Economy, Talent Attraction, and Investment Working Group brought together more than 198 participants, organised into four working groups. The first focused on the hybridisation and mix of uses. The second addressed the flexibilisation and mix of uses. The third analysed the territorial location and specialisation of activities to strengthen competitiveness and metropolitan balance. And the fourth focused on land development and transformation to create new centralities and make the best use of available urban resources. 

Academia and universities
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Public administration
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Professional associations
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Companies
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Independent experts
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Third sector
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Working groups 

Hybridisation and mixed uses

Flexibility and simplification of uses

Territorial location and specialisation

Land development and transformation

Ideas discussed

This working group brought together representatives from the institutional, technical, academic, and private sectors. Their reflections focused on the role of the economy as a driver of social cohesion, calling for a broad view of the city in which major corporations coexist with small local businesses. 

They also highlighted the role of the economy in balancing opportunities across neighbourhoods, supporting regulations that encourage functional coexistence and reduce inequalities. 

Related challenges